TYBMS Corporate Communication & Public Relation MCQ with Answer - Mumbai University 2021-22

Mukund Pathak April 08, 2022

TYBMS 

Corporate Communication & Public Relation 

MCQ with Answer - Mumbai University 2021-22

In this articles we are providing TYBMS Corporate Communication & Public Relation MCQ with Answer. TYBMS Corporate Communication & Public Relation MCQ with Answer Semester V. We are providing 200+ MCQ with answer.

 

………………... is a set of activities aimed at creating favourable reputation of the company.


………………is an internal communication tool


Corporate communication elements does not include…………


Corporate identity comprises a collection of ……….. elements


…..is a mental picture that springs up at the mention of a firm's name.


Corporate Communication was previously known as……………


Corporate communication is a ………………….function


………..is a set of activities orchestrating all internal and external communications of a corporation.


……………………….communication helps organisations explain their mission, combine its missions and values into cohesive messages to stakeholders.


…………….is not included in the scope of corporate communication.


……………….is an example of of internal corporate communication efforts.


………………….is not an example of external corporate communication efforts.


…………………is not a need or relevance of corporate communication.


The prime objective of …………..management is to control the presentation of company's image towards public.


Corporate Communication seeks to project image and …………..of the organisation.


……………………..is the persona of the corporation.


Corporate Identity is the ………………..of the corporation.


……………….is a composition of design, communication and behaviour.


Corporate visual identity provides an organisation with visibility and ………………………


……………is not a factor affecting corporate image.


………is a factor that affects corporate image.


………………..is not a need for positive image building for any corporate.


…………….is not a benefit of favourable corporate image.


Measures to build positive image does not include………………..


…………………….refers to observers collective judgement of a corporation based on long term assessment of financial, social and environmental impacts.


…………………..is not an advantage of good corporate reputation.


A good reputation allows an organisation to charge …………….prices.


A good reputation does not create…………………..for an organisation.


A …………………governs professional conduct / behaviour of practitioners of PR.


Ethics sets out ………………………considerations.


A collection of moral or legal laws or rules is termed as ……………


Ethics is a system of …………………..values.


…………………is not an importance of ethics.


Code of Athens was adopted by International Public Relations Association in the year ……………


The code of conduct of the International Public Relations Association was adopted in ………………. in 1961.


………………..is not a mass media law.


………………..is a mass media law.


………………is an intrusion upon an individual's reasonable expectation to be left alone.


……………….is not a type of invasion of privacy.


……………………….is a bundle of rights given by the law to the creators of literary, dramatic, musical and artistic works.


……………….refers to orders where the identities of defendants are unknown at the time of filing of petition.


……….is a statement of policies, rules or principles that guide behaviour.
……………is spoken defamation.


……..is written or published defamation.


In India, defamation is …………………...


Libel is a …………………………


Which of the following organisation has developed ethical standards essential for the professional communicator?


In the case of a work made in the course of the author's employment, the _____ will ,in the absence of any agreement to the contrary, be the first owner of the copyright therein.


Digital Piracy is the term to elucidate the illegal act of duplication of licensed or copyright material from_______


_______ is an all encompassing term that covers any statement that hurts someone's reputation.


Right to Information Act specifies that the citizens have a right to which of the following? 

   
Torrenting has proved to be an effective tool for ______file sharing.


Copyright Act protects…………………..


Appropriation of a person's name or likeness for commercial or trade purposes without permission is ________ and may be a violation of a person's right to publicity.


Copyright Act does not cover………………………………


Slander is a …………………………


Intrusion means……………………..


Corporate communication efforts are not to create_________


______________________is an integrative communication structure linking organisation to its stakeholders.


_____involves promoting 'company behind the brand'.


Employee's uniform and its colour are the visible elements used for creating corporate ___________


The brand name, logo, colour schemes help in creating corporate ______________ of the organisation.


Corporate Image is a short term concept and Corporate Reputation is a _______________concept.


Corporate Reputation is a/an………………….asset.

_____ is a group of similar individuals, an assortment of persons having similar interest, problems goals and circumstances.

The term Public Relations was first coined by the________    

______ is regarded as the founder of PR profession

______ is the deliberate, planned and sustained efforts to establish and maintain mutual understanding between an organisation and its public

Public relations is _______activity

The purpose of public relations is to establish ________ understanding.

______ is not an objective of public relations.

The purpose of public relations is to establish ________ communication

_________ refers to the image that company strives to achieve in order to build a reputation with public

Preparing annual reports, arranging meetings  are activities of PR towards_____________

Welfare related activities like health educations, rural development are functions of PR towards_______________

Publishing in-house journal, disseminating information about health and safety, industrial relations are PR functions towards_________________

_______ includes fulfilling the social responsibilities of corporate houses.

______ is a written statement that outlines the rules, regulations, programmes to be followed while taking PR decision.

________ is the imaginative projections of ones own consciousness in another being.

_______ is a conversation in which each person presents facts and considers others fact.

_________ is the act of influencing others opinion or belief 

Financial relations involve communicating essentially with company's ______

_____ helps in building a good image of the company.

The origin of public relations can be traced back to the dawn of _____

The principle and objectives of public relations are ___ in character

Right to information came into existence in _____

The purpose of ………….was to do propaganda

The purpose of ………….was to disseminate information.

Internal environmental factors are __________

External environmental factors are ________

______ is an external factor influencing PR environment

________ is an internal factor influencing PR environment

Colour, Community, language are ______ factors influencing the business

Customs, habit, fashion, are _____ factors influencing the business

Fiscal policies, Exim policy, monetary policy are part of _____ environment.

PRO means ___________.

_______ acts as a watchdog for society.

The purpose of ………….was for scientific persuasion.

The purpose of ………….was mutual understanding.

Tata opened their first PR Department in _______.

________ is an important commercial document.

_______ is meant to ensure against risk and uncertainties involved in a business.

Consumer Protection act was passed in ____

Systems theory and situation theory are considered theories of _____

___ theory provides a framework through which to view organisations and their relationships with the environment.

____ systems do not seek new information and makes decision on what happened in the past or on personal preferences.

____ systems use public relations to bring back information on how productive their relationships are with all stakeholders.

_____ theory emphasised on identifying specific public within stakeholders group for effective communications.

_____ theory helps explain why some groups are active on a single issue, others are active on many issues and others are uniformly apathetic.

_________ theory uses the economic metaphor of cost and benefit to predict behaviour.

Situational Theory is developed by _________.

_____ theory asserts that people factor in the consequences of their behaviour before acting.

If organisations have ____ it may take a crisis for an organisation to accept environmental changes.

A _____ of public gives us more specific information about publics communication needs.

_____ theory is another way to look at how people process and accept information.

Diffusion theory says that people adopt an idea after going through ___ discrete stages

____ is the first stage in diffusion theory.

___ stage represents final acceptance of the idea.

_______ theory is useful for explaining how we reach important decisions and not act on impulse.

_______ variable tells about the public facing an issue must be first aware of it and recognise its potential to affect them.

Today public relations have emerged as a ____ communication network.

______ is not an essential of public Relations

PR was introduced in India in _____.

Effective PR helps to build _______ image of organisation

The most significant public of public relations activity in corporation is ___

The functions and decisions of public relations are influenced by ____ environment

public relations is _______activity

Age, gender, occupation is a part of __________ environment

Which is the most powerful tool in reaching the masses?

The process of collecting and disseminating information to address a crisis situation is called as____________

Advertising mutual funds, bonds, shares etc is an example of ________

Internal communication is also known as 

It is a special wing which deals with reputation of organization_________

Advertising products like insurance, shares debentures are examples of _________

Which one of the following is not a tool for employee communication?

Employee communication is also known as_______________

________________ is a page on the company's website that contains resources and information for reporter's and publishers.

Newsletters and inhouse magazines are methods of________________

Clarity of purpose and teamwork is achieved through effective________

_______ serves as an interactive platform where employees can rally together and share their views on company programs.

__________ is the most important element in managing crisis communication.

Empathy, care, honesty are elements of

The uncertainty of a crisis produces more stress for___________

The first rule of crisis management is to____________

Stockholder correspondence and liasion with executive management are functions of_____________

Individual stockholders and financial analysts are audiences for___________

Annual reports and investment conferences are tools of__________

All advertisements which are designed to raise money from the general public  are named as 

Financial Ads have to follow the norms of_________

Internet, intranet, websites and mass notifications should be effectively used for _____________

Internal branding is related to____________

________________ can be described as a company's interactions with editors, reporters and journalists.

Media relation refers to the mutually beneficial relationship between ______________.

_______ is the preferred channel for reaching out to the public.

Business strategies are designed to manage and create __________________.

______ from the public on new services as well as improved services can help an organisation improve the quality of its service

A relationship is  _________ between an organisation and the media.

The organisation should publicly speak with ____________.

Every bona fide question should be _________.

The organisation should consider itself ______ to all of its various internal and external publics.



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