TYBMS SEM 5 Marketing Strategic Marketing Management (Most IMP Objective Questions with Solution)

  Paper/Subject Code: 46019/ Marketing: Strategic Marketing Management

TYBMS SEM 5 

Marketing

Strategic Marketing Management

(Most IMP Objective Questions with Solution)

                                            

                 

General Instructions:

1. All questions are compulsory.

2. Figures to the right indicate full marks.

3. Use of simple calculator is allowed. 

November 2018

 Q1 (A) Fill in the Blanks (Any 8)                    (8)

1. ________ identifies the market in which the company operates, defines the value exchange among key market entities in which superior value can be created.

Ans: Marketspace

2. The ________ involves a set of unique marks and associations that identify the offering and create value beyond the product and offering aspects of the offering.

Ans: Brand

3. ________ are the entities work with the company to create value for the value customers.

Ans: Collaborator

4. ___________ is a marketing concept that outlines what a business should do to market its product or service to its customers.

Ans: Marketing Strategy 

5. ________ is a value that an offering aims to create for all the relevant participants in the market. 

Ans: Market Value

6. ________ integration involves acquisition of an entity at a different level in value delivery chain. 

Ans: Vertical

7. Moore's model identifies ________ district categories.

Ans: Five

8. _______ are incentives such as cash premium price or commission which is given directly to a salesperson.

Ans: Sales Incentives 

9. _______ strategy is a popular strategy to compete with low-priced rivals involves, an offering that matches or undercuts the competitor's price.

Ans: Low cost

10. ________ elasticity means the percentage change quantity sold of a given offering caused by a percentage change price of another offering.

Ans: Cross Price

(B) Ture or False (Any 7)                    (7)

1. Tactics are a set of activities of marketing mix to execute a given strategy.

Ans: True

2. The Bottom up approach of business model aims at identifying market and then creating optimal value for customer.

Ans: False

3. Target compatibility is a company's ability to fulfil the needs of target customers in intense competition.

Ans: True

4. Implicit collaboration typically does not involve contractual relationships and is much more flexible than explicit collaboration

Ans: True

5. Customer-research forecasting rely on experts' opinions to estimate market demand

Ans: False

6. Differentiation Strategy refers to attracting and stealing share of competitor.

Ans: False

7. Idea generation involves generating ideas the products. become the basis for new products.

Ans: True

8. When the business is required at the same level of value delivery chain it is called as Vertical Integration. 

Ans: False

9. Competitor power refers to ability of a given company to exert influence another entity.

Ans: True

10. Monetary incentives aim to reduce an offering's costs an offering's costs by providing customers with a monetary inducement to purchase the offering

Ans: True

November 2019

Q.1 A Fill in the blanks. (Any 8 of 10)                    (8)

1. _______ is the process of identifying customers for whom the company will optimize its offering.

Ans: Targeting

2. The _______ involves a set of unique marks and associations that identify the offering and create value beyond the product and service aspects of the offering

Ans: Brand

3. _______ are those who compete with the same set of target customers to fulfil the customer needs.

Ans: Competitors

4. Performance evaluation involves evaluating the outcomes of the _______ action verses its goals.

Ans: Marketing

5. The three dimensions of company value are monetary value, _______ value and psychological value.

Ans: Functional

6. In ________ collaboration there are no formal relationships or contractual agreements.

Ans: Implicit

7. A ________ brand is a brand that matches or Undercuts the competitor's prices. 

Ans: Fighting

8. _______ is the first stage of product development.

Ans: Idea Generation

9. Captive pricing is also called as _______ pricing.

Ans: Razor-and-blades

10. ________ channel is a distribution model in which manufacturer and customer interact with multiple channel as well as each other.

Ans: Hybrid

(B) True or False (Any 7) :                             (7)

1. Collaborator is one of the C's in the five C framework.

Ans: True

2. Marketing is an art and not a science,

Ans: False

3. Distribution defines the media channel(s) through which the product information is delivered to customers.

Ans: False

4. Explicit collaboration involves contractual relationships, such as long-term contractual agreements, joint ventures, and franchise agreements.

Ans: True

5. Vertical Integration involves acquiring a business entity at the same level of the value-delivery chain.

Ans: False

6. Umbrella branding is nothing but a brand that enjoys leverages of an existing brand.

Ans: True

7. The Bottom-up approach of business model aims at identifying market and then creating optimal value for customer.

Ans: False

8. Brand hierarchy is called as brand architecture.

Ans: True

9. Penetration pricing strategy that involves setting a low price for an offering (often at or below cost) in an attempt to increase the sales of other products and services.

Ans: False

10. Channel exclusivity is used to reduce potential for horizontal channel conflicts.

Ans: True

April 2019

Q.1 A Fill in the blanks. (Any 8 of 10)                    (8)

1. The _________ involves a set of unique marks and associations that identify the offering and create  value beyond the product and service aspects of the offering

Ans: Brand

2 _______ Identifies the market in which the company operates, defines the value exchange among key market entities in which superior value can be created.

Ans: Marketspace

3 _______ is a marketing concept that outlines what a business should do to market its product or service to its customers.

Ans: Marketing Strategy 

4. _______ is the process of identifying customers for whom the company will optimize its offering.

Ans: Targeting

5. ________approach of Business model starts design of particular aspect of offering, followed by identification of target customers.

Ans: Bottom up

6. _______ are those who compete with the same set of target customers to fulfil the customer needs.

Ans: Competitors

7. ________ are the tools which are used to enhance the value of the offering for the customers of collaborator and employees.

Ans: Levers

8. Captive pricing is also called as _________ pricing

Ans: complementary

9. The non monetary benefits that are created by the customers which are of strategic importance to the company is called as _________. 

Ans: customer equity

10. Brand hierarchy is called as ________. 

Ans: brand architecture

(B) True or False (Any 7)                    (7)

1. Moore's model identifies six distinct categories

Ans: False

2. In Explicit collaboration them are no formal relationships or contractual agreements.

Ans: False

3. A fighting brand is a brand that thatches or undercuts the competitor's prices.

Ans: True

4. Business Analysis is the first stage of product development.

Ans: False

5. Hybrid channel is a distribution model in which manufacturer and customer interact with multiple channel as well as each other

Ans: True

6 . Marketing is an art and not a science.

Ans: False

7. Distribution defines the media channels) through which the product information is delivered to customers.

Ans: False

8. Spiffs are refunds given to customers after they complete purchase

Ans: False

9. Horizontal integration involves acquiring a business entity occupying a different level in the value delivery chain.

Ans: False

10. Umbrella branding is nothing but enjoys leverages of existing brand.

Ans: True

November 2022

Q.1 A Fill in the blanks. (Any 8 of 10)                    (8)

a. _________ identifies the market in which the company operates, defines the value exchange among key market entities in which superior value can be created.

Ans: Marketspace

b. _______ are the entities that work with the company to create value for the target customers.

Ans: Collaborators

c.  ________ is a value that an offering aim to crate for all the relevant participants in the market.

Ans: Market Value

d. The _______ involve a set of unique marks and association  that identify the offering and create value beyond the product and service aspects of the offering.

Ans: Brand Elements

e. _______ strategy is a popular strategy to compete with low-priced rivals involves, an offering that matches or undercut the competitor's price.

Ans: Low-Cost

f. _______ is a marketing concept that outlines what a business should do to market its product or service to its customers.

Ans: Marketing Mix

g. _______ are those who compete with the same set of target customers to fulfil the customer needs.

Ans: Competitors

h. The non monetary benefits that are created by the customers which are of strategic importance to the company is called as ________.

Ans: Customer Value Equity

i. Brand hierarchy is called as _______. 

Ans: Brand Architecture.

j. Captive pricing is also called as ________ pricing.

Ans: Razor and Blade

Q.1 B. State whether the following statements are True or False (Any 7 out of 10)    (7)

a. Umbrella branding is nothing but enjoys leverages of existing brand.

Ans: True

b. Distribution defines the media channel(s) through which the product information is delivered to customers.

Ans: False

c. Moore's model identifies six distinct categories

Ans: True

d. Hybrid channel is a distribution model in which manufacturer and customer interact with multiple channel as well in each other.

Ans: True

e. Marketing is an art and not a science.

Ans: False

f. Tactics are a set of activities of marketing mix to execute a given strategy.

Ans: True

g. Implicit collaboration typically does not involve contractual relationships and is much more flexible than explicit collaboration.

Ans: True

h. Idea generation involves generating ideas that can become the basis for new products.

Ans: True

i. Competitor power refers to ability of a given company to exert influence over another entity.

Ans: True

j. Customer-research forecasting rely on experts' opinions to estimate market demand.

Ans: False

November 2023

Q.1 A. Choose the correct answer from the given alternatives. (Any 8)        (8)

1. Brand hierarchy is called as ________

A. Brand equity

B. Brand architecture

C. Umbrella branding

D. Brand divergence

2.  ________ are refunds given to customers after they complete purchase.

A. Rebate

B. Price reduction

C. Discount

D. Offer

3. Moore's model visionary is nothing but early adopters in _______ theory.

A. Rogers diffusion

B. Gabriel Tarde

C. Friedrich Ratzel

D. Leo Frobenius

4. The term strategy comes from the Greek word ________ meaning generalship.

A. Strategic

B. Strategia

C. Strategio

D. Stratic

5. _______ is the first stage of product development.

A. Business analysis

B. Product Development

C. Idea Generation.

D. Implementation

6. Joint ventures, contractual agreements are examples of _________ collaboration.

A. Explicit

B. Implicit

C. Explicit and Implicit

D. Partially

7. To achieve business goal, manager must consider _______ framework.

A. 5C's

B. 7-S

C. 4P's

D. 7C's

8. _______ collaboration does not involve any contractual agreement.

A. Explicit

B. Implicit

C. Deficient

D. Partially

9. _______ channel is a distribution model in which manufacturer and customer interact with multiple channel as well as each other.

A. Direct

B. Indirect

C. Hybrid

D. Composite

10. ________ pricing involves setting prices that use cost as a major benchmark.

A. Cost based

B. Psychological

C. Deceptive 

D. Honest

B. State whether the following statements are true or false. (Any 7)            (7)

1. Brand do not evolve throughout time.

Ans: False

2. Return on sales is net income as a percent of sales.

Ans: True

3. Differentiation strategy refers to attracting and stealing share of competitor.

Ans: False

4. Collaboration never leads to loss of control.

Ans: False

5. Business models are Tangible in nature.

Ans: False

6. Channels vary in term of breadth & depth of assortment.

Ans: True

7. Goal identifies ultimate criteria for success.

Ans: True

8. Umbrella branding is nothing but enjoys leverages of existing brand.

Ans: True

9. Monetary value is monetary costs associated with the offering

Ans: True

10. NPD stands for New Provision Development.

Ans: False

November 2024

Q. 1. A Fill in the blanks. (Any 8 out of 10)                [08]

1. A good better best strategy involves introducing a ________ offering as well as an upscale offering while preserving the core brand (premium, downscale, fighting)

Ans: Downscale

2. ________ are an estimation of the total sales volume which can be attained within a given time frame (market forecast, sales forecast, revenue forecast) 

Ans: Sales forecast

3. ________ power refers to the ability of a given company to exert influence over another entity (collaborator, differentiation, entity)

Ans: Collaborate

4. Positioning by ________ means convincing the customer of getting the required value for their money (quality, value, pioneer) 

Ans: Value

5. Size of the segment = ________ *volume of purchase* frequency of purchase (number of potential customers, number of potential sellers, number of potential collaborators)

Ans: Number of potential seller

6. _______ is the exchange value of a product in the market (value, price, temporal)

Ans: Price

7. _______ are short term tactical activities that are use to align the offering value proposition with the needs of customers (communication, distribution, incentives)

Ans: Incentives

8. _______ is the e use of an established brand name in new product categories (brand repositioning, brand extension, brand value)

Ans: Brand extension

9. ______ is a promotional strategy where business attempts to take their products to the customers (pull, push, promotion)

Ans: Push

10. Apple targets windows users rather than aiming at customers who have never had a computer is ample of ________ (market growth, steal share, differentiation)

Ans: Steal share

Q1B True or false (any 7)

1. Marketing is a meeting that needs profitability.

Ans: False

2. Marketing planning is concerned with day to day performance and results.

Ans: False

3. Goals are not divided in to targets.

Ans: False

4. Scale value refers to the benefits derived from the scale of companies operations.

Ans: True

5. Distributor is an example of collaborator.

Ans: True

6. Expert judgment is secondary data.

Ans: False

7. Sandwich strategy involves 3 tier product line.

Ans: True

8. In demand based pricing price of the product is finalized according to the demand.

Ans: True

9. Pioneers are first movers in the market.

Ans: True

10. Collaborator incentives are offered to customers.

Ans: False