TYBCOM SEM-6 : Export Marketing (Chapter wise Most Imp Questions with Solutions)

 

TYBCOM SEM-6 : 

Export Marketing  

(Chapter wise Most Imp Questions with Solutions)

Chapter 1: Introduction to Export Marketing

Long Answer Questions

1. Explain the meaning and features of Export Marketing.

2. Difference between Domestic Marketing and Export Marketing.

3. Importance of export marketing in economic development.

4. Functions of export marketing.

Short Notes

• International trade

• Balance of trade

• Globalization

• Export promotion

Chapter 2: Export Procedure & Documentation

Long Answer Questions

1. Explain the procedure of export trade in detail.

2. Explain pre-shipment and post-shipment procedures.

3. Explain the role of clearing and forwarding agent.

Important Documents (Very Repeated)

• Proforma Invoice

• Commercial Invoice

• Bill of Lading

• Airway Bill

• Shipping Bill

• Letter of Credit

• Certificate of Origin

• Insurance Policy

Short Notes

• IEC Code

• Export license

• Packing list

• Mate’s receipt

Chapter 3: Export Finance

Long Answer Questions

1. Explain types of export finance.

2. Pre-shipment and post-shipment finance.

3. Role and functions of EXIM Bank.

4. Role of ECGC in export promotion.

Short Notes

• Packing credit

• Post shipment credit

• Forfaiting

• Factoring

Chapter 4: Export Pricing

Long Answer Questions

1. Factors affecting export pricing.

2. Methods of export pricing.

3. Cost plus pricing method.

4. FOB, CIF, and C&F pricing.

Short Notes

• Transfer pricing

• Dumping

• Price escalation

• Incoterms

Chapter 5: Export Promotion & Institutions

Long Answer Questions

1. Role of government in export promotion.

2. Export promotion councils.

3. Role of SEZ in export development.

4. Functions of DGFT.

Important Institutions

• DGFT

• EXIM Bank

• ECGC

• SEZ

• EPC

Chapter 6: International Trade Environment

Long Answer Questions

1. WTO and its functions.

2. Trade barriers – tariff and non-tariff barriers.

3. Global trade agreements.

4. Balance of Payments.

Short Notes

• Quota

• Subsidy

• Anti-dumping duty

• Devaluation

Chapter 7: Export Risk & Insurance

Long Answer Questions

1. Types of risks in export trade.

2. Role of ECGC in risk coverage.

3. Marine insurance policy and types.

Short Notes

• Political risk

• Commercial risk

• General average

• Particular average